A multi-channel demand engine across four business units

Owned integrated demand generation across four diversified B2B and consumer business units — email, social, content and events — growing qualified lead volume 40% while reducing cost per lead 25%.

Four business units, one small marketing team, and campaigns that were all fighting for the same slot on the same calendar.

We built shared systems — one editorial calendar, one performance dashboard, one lead-scoring model — but let each unit keep its own voice and audience.

Costs came down, output went up, and each BU could see exactly what its money was doing.