Two product launches, end-to-end — brief to post-launch review

Led two full GTM launches — messaging, landing pages, email sequences, sales enablement, and a post-launch performance review — for a diversified B2B and consumer business group.

Product launches usually live in a slide deck for a week and then die in a shared drive.

We ran both launches like campaigns — a live message stack, tightly-scoped landing pages, a three-email sequence, and a sales one-pager that reps actually used.

The post-launch review became the template for how the group ran every future release.