Vertical ABM that grew qualified pipeline by 60%

Designed vertical-specific content calendars and ABM programs across retail, distribution and manufacturing — driving 60% growth in qualified pipeline from target accounts.

A single horizontal message left too much on the table — a retail buyer, a distributor and a manufacturer all care about very different pain.

We split the calendar three ways: retail-specific content and ads, distribution content, manufacturing content. Same brand, three fluent voices.

The named target-account list stayed constant. What changed was that every touch — email, ad, event, sales conversation — sounded like it was written for them.