A LinkedIn calendar that generated 30%+ of all inbound MQLs

Built a LinkedIn organic + paid engine for a technical supply chain platform — 3–4 posts a week, always-on paid amplification, and a message-testing loop that made LinkedIn the #1 inbound channel.

LinkedIn was an underused broadcast channel — occasional product posts, no rhythm, no measurement. Buyers scrolled past.

We ran a two-track program: an organic calendar for point-of-view and category authority, and a tightly-targeted paid layer aimed at named accounts in retail, distribution and manufacturing.

Every message was tested against a fixed target account list. Within a year LinkedIn was generating 30%+ of all inbound MQLs and 60% growth in qualified pipeline from ABM accounts.